American Agri-Women Join with KEY Apparel to Promote Females in Ag

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For Immediate Release

American Agri-Women Join with KEY Apparel to Promote Females in Ag

Colchester, Vt. (AgPR) — DATE American Agri-Women (AAW) recognizes the dynamic roles of women on farms and
ranches today and the diversity among them.

Did you know that 56% of farms have at least one female producer, and 38% have a female primary producer, meaning
the one making the decisions? As the number of male farmers is dropping, the number of female producers rose 27%
over the past five years! (

KEY Apparel, NY Farm Girls, and AAW have joined together to bring awareness to the 'Face of a Female Farmer'. Jobs
are just as diverse as appearances, but that doesn’t lessen credibility or work ethic. Agriculture has room for so many
different careers that take you from the barn to the boardroom, and they all are forging the way for future generations to
carry on. The traditional stigma of a man in overalls holding a pitchfork is universally recognized as a farmer, but for the
past 50 years, it has been rapidly changing. As technology advances, daily tasks and chores are continually evolving.
Men, women, and children work together to make the farm successful. With this, it means more women are stepping out
of the house and giving a new meaning to the term 'farm wife'.

These groups came together to design a shirt that embraces the faces that make up women in agriculture. KEY will
donate $4 to AAW for every #FaceofaFemalefarmer item sold. Several female influencers in the ag industry are helping to
promote this campaign showing how different we all can be on any given day. By using #FaceofaFemaleFarmer you will
access all their stories and photographs. (
“Many times, women feel competition not only amongst males in the industry but women as well. Once we realize our
farms are different, our dynamics are different, and our resources are different, we can embrace our individuality and
accept that we are all needed," states Carie M. Moore, AAW VP of Communications. “Women are active in politics, pig
barns, and production lines. No two appearances are the same and we all need to understand that. It's about mentally
feeling good about yourself. Some days for me I'm in a dirty ball cap and greasy jeans, other days I may be talking to my
state legislative members in suit coat and slacks.”

AAW appreciates the opportunity to bring attention to females in the ag industry and to welcome each other to learn and
grow through our different backgrounds. AAW is grateful to all the farmers and ranchers working hard to promote ag.
KEY® Apparel, with over 110 years of experience in the workwear clothing industry, provides the most reliable workwear
for rugged use at the best value. Their feature-rich products are the tried and true choice for those who demand
consistent, comfortable, work-ready apparel.

American Agri-Women (AAW) promotes the welfare of our national security through safe and reliable food, fiber, and
energy supply. Since 1974, AAW members have worked together to educate consumers, advocate for agriculture, and
offer networking and professional development opportunities. For more information about
AAW Find AAW on social media
at:, (@Women4Ag)
and (@americanagriwomen).

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Media Contact:
Carie M. Moore
Vice President of Communications
American Agri-Women