We’re proud of where we came from and the people who inspire KEY workwear. Over the last 115 years, our mission hasn’t changed much, but our legacy has grown to include more than tough workwear.

Our legacy is you.

We’re traveling the U.S. to find and share the stories of hardworking families like yours. Every family passes down traditions, values and skills from generation to generation. You hope to leave something better behind.

Believe us when we say: You are.

Believe us when we say:
You are.


Wil runs his own construction and renovation business. He learned about carpentry and craftsmanship from his grandpa. Three generations later, Wil is building his own legacy for his daughter.

Lauren & Ben

Lauren and Ben live on their family’s seventh-generation ranch in Oklahoma. On Simply Country Ranch, the couple raises beef cattle and invites the community to experience life on the farm.


Lt. Col. J.C. is a retired 30-year Marine and the proud owner of Pressing Forward Express LLC, a trucking company. J.C.'s mission continues today as he trains and hires veteran drivers.


Every family has a story. Share yours. Tell us about your family, your work and the legacy you’re building.

Submit Your Story Here

We'd love to hear about your family's legacy. What have you passed down from generation to generation? If you submit, we may share your story and any uploaded images to our social media accounts and email subscribers.

Key Heroes