Meet LtCol J.C.

Prime Inc.

LtCol J.C. Rose became a professional truck driver after 30 years in the Marine Corps. He continues his mission by training fellow veterans to become drivers.

After the Marines, J.C. wanted to ensure a legacy for his children. He started the best way he knew how: with his boots on the ground.

“I wanted to continue to serve. I did not want to be behind the desk. After being in the military, what better way to serve our country than actually in the seat driving,” says J.C.

As a mini fleet owner, he provides an essential service to our nation and employs other veterans. J.C. teaches veteran drivers as they move from military to civilian life, encouraging them to become a part of something bigger once more.

“It gives me a sense of gratitude knowing that I’m doing something for my sisters and my brothers that were serving in the military,” he says.

J.C. comes from a long line of military service members. Today, his family’s military legacy lives on as three of his four children currently serve.

J.C. did not advance to the eighth grade. At age 13, he completed a postcard for the Marines and mailed it in. They turned him down because of his age, but that act lit a fire in him. From that day on, J.C. knew he would be a Marine.

“We are all given opportunities to get out here and do great things with ourselves. Whenever you go through the door of success, don't slam it shut. Take somebody with you,” says J.C.

Every day, he helps others walk through that door.


Explore J.C.’s top choices for days on the road.


Explore J.C.’s top choices for days on the road.

Flex Duck Bib Overall


KEY Logo Camo Hat


Legendary Tee
Dark Forest


Maverick Cargo Flex Pant


Chambray Short Sleeve Western Shirt
Blue Chambray


Work Horse Long Sleeve Work Shirt


Glacier Fleece Vest
Light Gray


Men's Denim Dungaree - Traditional Fit
Indigo Denim Garment Wash


Men's Victory Polo


Legendary Tee


Frontenac Rip Stop Soft Shell Jacket


KEY Logo Hat - Five Panel



J.C. Rose